January 12, 2010

Vancouver Public Library to enforce brand loyalty in sponsorships

This is an interesting tidbit coming from Vancouver, BC, site of history’s largest librarian’s strike in 2007.

Library management has sent branches a list of “do’s and don’t’s” concerning the upcoming Olympics. Branches must not allow Olympic-related library events to be sponsored by sponsors other than those with official relations with VANOC (Vancouver Olympic Committee). So, it has to be McDonalds, not Wendy’s, and it has to be Coke, and not Pepsi. Furthermore, there are audio-visual technology companies sponsoring the Olympics as well, so if you have a technician in from another company to help with the event, their company t-shirt must be covered.

Isn’t that just a little too much?

Here is the article: Librarians Told to Stand on Guard for 2010 Sponsors, The Tyee, January 12, by Geoff Dembicki.

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5 Comments »

  1. Kramer auto Pingback[...] “Do not have Pepsi or Dairy Queen sponsor your event,” read guidelines sent to [Vancouver Public Library] branch heads and supervisory staff last fall. “Coke and McDonald’s are the Olympic sponsors. If you are planning a kids’ event and approaching sponsors, approach McDonald’s and not another well-known fast-food outlet.” [juice] [...]

    Pingback by librarian.net » Blog Archive » noted without comment: VPL sponsorship guidelines during the Olympics — January 13, 2010 @ 11:38 am

  2. Kramer auto Pingback[...] sponsors, approach McDonald’s and not another well-known fast-food outlet.” [juice] Add [...]

    Pingback by layangabi | Reading — January 14, 2010 @ 3:31 pm

  3. There’s part of the email that was sent to VPL staff and a link to the entire silly memo from this post: http://bclaifc.wordpress.com/2010/01/14/vpl-olympic-sponsors/

    Comment by Tara — January 15, 2010 @ 12:13 am

  4. Kramer auto Pingback[...] Loading http://libraryjuicepress.com/blog/?p=1952... [...]

    Pingback by Redirecting... — January 15, 2010 @ 1:02 am

  5. [...] the biblioblogosphere, Jessamyn noted it “without comment”,  Rory thinks it’s “just too much,” noting that VPL was the site of history’s largest librarian’s strik…, and LIS news quotes the union president speaking against the memo on the grounds of intellectual [...]

    Pingback by Olympic sponsorships & Vancouver Public Library: COI? « Social Justice Librarian — January 17, 2010 @ 6:00 pm

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